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Rec Day 2024
Project Type
Copy, Creative, Strategy
Date
February 2024
Promotional event put on by the Office of Recreation and Wellness at Butler University. Goal to increase awareness of programs offered by RecWell and encourage participation from students.
Project included work on all copy, all creative, and several strategic decisions.
Included social media and event day partnerships with campus celebrity and live mascot, Butler Blue IV.
Result:
Over 150 student participants at in-person activities and a 8% increase in followers to the new @BURecWell Instagram account.
About Rec Day:
Celebrated by collegiate Recreation and Wellness departments across the country, Rec Day recognizes the founding of NIRSA (National Intramural and Recreational Sports Association).
