Film Festival (Class Project)

In my advertising class, our semester-long project was to take a topic - big box theaters - and create advertising targeted at a specific demographic - parents aged 35-40. Deliverables included an infographic, social media posts, and a billboard for an event - a film festival.

The base idea behind the advertisements was to create a sense of nostalgia in the parents when they recalled memories of going to the movies as a child, encouraging them to create new memories with their children today.